I was literally sitting on my commute back home thinking to myself "Are you the dumbest fucking person alive? Everyone else out there is killing it and you can't even get one of those methods to work for you". I felt like a failure. I spent all my extra money (which was about 160-200$ a month) trying different things but none of them worked. I gave up online marketing and went back to the drawing board.
"Okay maybe this thing is not for me, but what do I do now? Well, online marketing is not working for me but maybe traditional marketing will help" - I thought. So I ended up switching my major in college from Economics to Marketing. Trying to learn it from the "academics". Obviously, these gurus were full of shit and I was never going to be able to do what they did... Two years later. Not much has changed.
I worked full-time as a Personal Trainer making right about 700-1000$, give or take, depending whether it was a good or bad month and I was stuck. I haven't learned anything in school. At least not applicable. And I didn't know what I wanted to do next. I was sure of one thing, I didn't want to work from 7am until 9pm for pennies. So I've quit my job as a personal trainer that I loved to become a "marketer" in the traditional sense of it. Meaning that I joined a Multi-national company as a Marketing Assistant. Your typical 9 to 5, more like 9-7 but hey, that's still much better than what I had previously so it was okay.. I started learning a lot about Branding, Pricing, Positioning, Distribution. It was a gold mine for information. I even got promoted to a Junior Brand Manager. Wohooo. I started soaking all that information but unfortunately I couldn't apply it in the online world. And I gave up the online marketing completely.
Until one day. Out of nowhere a guy named Russell Brunson showed up
in my Facebook Newsfeed holding a book called "Expert Secrets"
and I thought to myself... another Guru. No thanks. Then in a few days, he showed up again. He was doing a LIVE video with Tony Robbins, I watched a bit of it and it caught my attention. But again I thought.... no this guy is full of crap why would I trust him.. I've already tried all of these things out there. I even clicked on his ad to see what he was all about. Didn't buy his book but he got me intrigued. Long behold. I was retargeted (more on that in this FREE cheatsheet as this is my best lead generation strategy now) with his ads everywhere I went asking me to get the book. And I'm glad I finally cracked and got the book.
You see how bad I felt about this online marketing thing?
I didn't want to get a FREE book on it. This book literally transformed my life and taught me more about marketing in 250 pages than I've learned in the entire 3 years I've spent trying to crack the code. I suggest you get that book too.
Anyway, this book opened my eyes and I was re-introduced to online marketing and it's power. I was introduced to Sales Funnels! And I was wondering what I was doing wrong in the past. I had a website... that's the problem I had. A website serves you well for branding and for getting people to read your stuff, and interact with you. But it hardly, if ever, gets people to buy from you...You might think I'm crazy for saying that but let me shed some light on the topic. After years of failure I can finally say where it all went wrong.
So why you should ditch your website? Or at least don't expect to make many sales off of it...It's because the attention span of people in the 21st century is 8 seconds. Just as much as a goldfish..